Email is essential to our daily business lives. And for an email marketeer or any design/communication agency providing email marketing services, it is their livelihood. Email has been a convenient and cost-effective way for us to communicate, be it through peers, work or engaging our clients. Unfortunately, email is also very easily forged.
Email authentication proves the authenticity of your email and its source.
And the great thing is, its starting to grow in popularity amongst the large ISPs and corporate email servers in their effort to control incoming spam. This gives legitimate email marketeers and opportunity to differentiate themselves from spammers, and aids in better deliverability.
Authentication Methods
There are a number of popular authentication methods currently being used at the moment. SPF and SenderID looks for a file on your server that they can cross-reference with.This helps prove that the "From" address is legitimate according to your website domain. SPF and SenderID are easy to implement as it requires you to add a few extra lines to your domain records.
The 2 other popular methods, Domain Keys and DKIM, embeds code directly in the email itself. These methods make it much tougher to forge emails, but can also be tougher to implement for the sender, and the receiver.
Due to the various methods being used currently, empoaying all authentication types would perhaps be the safest method until a certain authentication standard has been reached and widely accepted among all the major ISPs.
The Email Sender and Provider Coalition has provided a handy checklist for major ISPs and their authentication methods.
BlinkCampaign's Support for Email Authentication
To help your email campaigns look more reputable, and thereby increasing deliverability (not to mention aiding our server's sender reputation) BlinkCampaign supports multiple authentication methods to cover all bases:
SPF is automatically setup for all client accounts in BlinkCampaign. You can, however start to setup the DomainKeys / DKIM and Sender ID authentication methods for all your client's email campaigns.
To setup authentication, under your Agency Console, simple edit any of your client's account info. Look for the Sending Domains Authentication box on the right. Provide the domain of the "From" email address that your client is using to send their email campaigns, and follow the next few simple steps to add those records in to the DNS records.
the answer is Email has been a convenient and cost-effective way for us to communicate, be it through peers, work or engaging our clients.
Posted by: Jeff Paul Scam | October 15, 2009 at 04:47 PM