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July 2009

July 23, 2009: Landing Pages: The Key To Your Email Campaign's Success
Comments: 3 | Categories: Email Marketing
Email marketeers spend all their time working with you, the designer, in coming up with relevant and great looking campaigns. Both you and your client do countless tests on subject headers, and ensure sharp targeting of the recipient profiles. All set? Campaign launched and you see great results and click through performance. Yup, you got the email portion down pat. But your client isn't seeing any great increase in sales. And the reason is, only half the battle is won through email, the click-through to website conversion was lost along the way. Welcome to the world of landing pages.

July 15, 2009: Why You Need Email Authentication
Comments: 1 | Categories: Business Articles/Tips for Agencies , Email Marketing
Email is essential to our daily business lives. And for an email marketeer or any design/communication agency providing email marketing services, it is their livelihood. Email has been a convenient and cost-effective way for us to communicate, be it through peers, work or engaging our clients. Unfortunately, email is also very easily forged. Email authentication proves the authenticity of your email and its source. And the great thing is, its starting to grow in popularity amongst the large ISPs and corporate email servers in their effort to control incoming spam. This gives legitimate email marketeers and opportunity to differentiate themselves from spammers, and aids in better deliverability.