Email marketing is slowly becoming part of the core of many design and marketing agencies around the world. Its grown in the recent years to be widely accepted as a standard business service from agencies and vendors. Now with Blink Campaign as your primary tool for conducting and providing email marketing services, we'd like to share some ideas with you on how you can pitch your service to your clients and prospects.
Tangible benefits and ROI
E-mail drove $7.7 billion in consumer sales and $8.8 billion in business-to-business sales in 2005. Both those numbers will rise by roughly $1 billion in 2006, and by 2011 should be well above $37 billion combined.
- Direct Marketing Association
I won't elaborate much here on how and why email marketing works. There's tons of articles and statistics on the web about email marketing and its benefits. And its precisely this fact that's probably the single biggest selling point for you. Email marketing works, with tangible results and much more cost-effective than traditional advertising mediums.
With email, you further bridge the gap between your client and their customers. Direct marketing ensures that customers don't need to remember your client's last on-air ad or something from the print medium. Together with personalisation through proper segmentation, you can send targeted campaigns for your client, which is far more effective than a generic brochure.
Also email, comparatively to its print counterparts and other offline communications, has the highest ROI ratio.
You can "tune-up" your campaigns
If you're speaking to your client's marketing department, they would understand, and agree, that traditional marketing activities have frequently been costly trial and errors. In fact, its sometimes difficult to tell exactly which area the costly error was in.
Leveraging on an email marketing service like Blink Campaign, show your clients the detailed campaign reports generated. Advise them on how easy it is to identify and tweak something that's not working. Show them how easy and fast it is. Saving your client time and money will definitely get you in their good books.
Once bitten, twice shy
For clients who've tried email marketing previously and dropped it, try to understand why. did they have a high unsubscribe rate? Poor bounce management? Ask them permission to share some of their campaigns and reports to help them pinpoint the failure of their campaigns. Naturally, offer them your automated solution for this. You can provide them with automated processes such as one-click unsubscribes, flag and manage bounces, topped with your own email marketing expertise and knowledge.
Creative people, get creative
The flexibility of the web has opened countless creative and effective possibilities of communication. Leverage on the same flexibility to tailor ideas and solutions that are specific for your client's marketing campaigns. Jump from promotional mailers to product updates to bi-monthly newsletters in a Blink (sorry, we couldn't resist).
Get creative. Devise integrated campaigns to generate interest. Teasers, Hollywood style. Get back in touch with customers who may have let slip your client's name. Ask your client for input, get them involved. Get them excited! If you get your client thinking and considering the possibilities, they may even come up with something brilliant themselves and get you to execute it.
Integrate with your client's website
Show your client working examples of synergies between their website, and perhaps an email design. Show them how you can reinforce their branding from the web, to the inbox. Even better, go one up and conduct a campaign directly to your client. If you're using Blink Campaign, any campaigns you conduct to a subscriber list of 5 or less is free! So go ahead, knock their socks off, and start building your email marketing services.
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